The value of loyalty – has Nectar got it right? And how important is personalization?

Retail Financial Services

Retail Financial Services



 mydex.png                   beyond-analysis-logo.png

Facilitated and written by: David Alexander, Mydex
Paul Alexander and Anthony Beresford, Beyond Analysis

Headline finding 1:

The data is already there. Without loyalty schemes, credit card transactions are limited to purchases.

Headline finding 2:

There is a need to find channels for engagement that people use regularly so that they do not create their own channels.

Headline finding 3:

Loyalty is not one thing. The context of loyalty is king and you need to understand your goals.

Headline finding 4:

Think about the what and why of data analysis before you start.

Headline finding 5:

Keeping data accurate and relevant requires co-curation with customers.