The value of loyalty – has Nectar got it right? And how important is personalization?

Retail Financial Services

Retail Financial Services

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Facilitated and written by: David Alexander, Mydex
Expert: Paul Alexander and Anthony Beresford, Beyond Analysis

Headline finding 1:

The data is already there. Without loyalty schemes, credit card transactions are limited to purchases.

Headline finding 2:

There is a need to find channels for engagement that people use regularly so that they do not create their own channels.

Headline finding 3:

Loyalty is not one thing. The context of loyalty is king and you need to understand your goals.

Headline finding 4:

Think about the what and why of data analysis before you start.

Headline finding 5:

Keeping data accurate and relevant requires co-curation with customers. 


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