Facilitated and written by: David Alexander, Mydex
Expert: Paul Alexander and Anthony Beresford, Beyond Analysis
Headline finding 1:
The data is already there. Without loyalty schemes, credit card transactions are limited to purchases.
Headline finding 2:
There is a need to find channels for engagement that people use regularly so that they do not create their own channels.
Headline finding 3:
Loyalty is not one thing. The context of loyalty is king and you need to understand your goals.
Headline finding 4:
Think about the what and why of data analysis before you start.
Headline finding 5:
Keeping data accurate and relevant requires co-curation with customers.