Companies with a highly engaged workforce are more profitable

Financial Advisory

Charlie Martin

Employee engagementEmployee Value PropositionEmploymentFinancial adviserFinancial AdvisoryFinancial servicesWinning Advisers

What sort of people are you looking to hire and what are you offering them that makes you so special?


  • With employment levels at record highs, good candidates are hard to come by, and recruitment criteria and processes have inevitably had to change
  • "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”- Richard Branson
  • What differentiates the successful from the non-successful candidates is their alignment to the company’s values
  • To succeed, employees need to translate their skills into motivation driven by purpose and vision
  • Once firms do hire the right talent, appropriate remuneration and reward policies are in place, the attraction, development and retention of key talent requires on-going focus on the human dynamics

Key Issues and Challenges:

  • Be clear and honest on who you are as a firm and define your Employee Value Proposition to recruit effectively. Simon Sinek uses ‘The Golden Circle’ to define why some companies or people inspire and some can’t
  • An EVP – an employee value proposition.  It doesn’t have to be complex, but it does define what people will receive in return for what they bring to a company
  • Consider what makes an individual join your firm over someone else’s.  A minority of companies have a vision and values. A smaller percentage can quote them
  • Purpose is a key driver of employee engagement.  We want people to give of their best at work, be committed to what they do and the company.  A LinkedIn study says purpose driven people are 30% more likely to be high performers and 50% likely to be promoters of the company
  • Do you know how engaged your workforce are?  Deloitte’s research says a quarter of UK employees admit they aren’t performing at their best.  Culture Amp showed that in 2017 those firms with above median engagement see significant share price growth in a 12-month period

Conclusion and Solutions:

  • As Branson says, ‘train people well enough to leave, treat them well enough so they don’t want to’
  • Direct hire: You want your employees to become brand advocates, however big or small you are, your people become champions on Glassdoor, LinkedIn etc.  Get people to promote your vacancies
  • Onboarding: it’s not just induction!

Claire Elwin - Elwin Consulting, Claire Elwin - Elwin Consulting

Roderic Rennison - Rennsion Consulting Ltd, Roderic Rennison - Rennsion Consulting Ltd