Facilitated and written by: Innes Miller – Scydonia Sponsor introducing: Chris Williams – Parmenion
This session looked into how technology can make the advice journey simpler and less time consuming for all. However, the importance of face to face advice was still highlighted as a crucial factor in the advice market.
Headline Finding 1:
When offering digital advice solutions, speed of execution and efficiency of the process is critical. Users want to be able to start and finish the process within 24 hours, and this may include some time to speak to support staff or an adviser.
Headline Finding 2:
To help with this process, provide access to someone who can instantly offer re-assurance and help. Web chat has proved to be an effective tool for offering this kind of support.
Headline Finding 3:
Face-to-face advice is important. Think about how it can be integrated to a digital advice offering to enhance the overall quality of the end client experience.