Financial Advisory

John Hall

Advisory DistributorsDigitalFinancial AdvisoryroboTechnology


  • Robo and Digital are very different things.
  • The pressures for becoming digital are:
    • Operational efficiency.
  • Investors are on a journey from Advised to Advised/Robo to Robo.
  • Onboarding of clients’ needs to become digital.
  • Make sure your technology suits the service your clients want.
  • The Robo models that have succeeded have done so by converting existing customers and not in attracting new customers.
  • The hybrid models of Robo have been successful and therefore IFAs are ideally positioned should they introduce a digital solution to complement their existing business.
  • Parts of the advice process lend themselves to being automated.
  • There is no truly digitalised solution in the UK yet.
  • A digital experience needs to offer more than just a product.
  • It is recognised that there would be a lower cost to providing a digital solution.
  • Behaviours are changing.


Key challenges

  • When should you make the investment to incorporate more digital into the business?
  • Cost of implementation.
  • Pain of switching technology, particularly back office systems.
  • Trusting that the technology will be relevant in the future.
  • How to deliver two types of service.
  • The definition of a ‘Digital Solution’ and of ‘Advice’ is not consistent.



  • If you don’t make a decision to become more digital now, you will get further and further behind the service offered by your peers.
  • Look towards modern technology that has good integrations and can support your business in a post RDR world now and in the future.
  • Implement technology that can be bespoke to your business.
  • Don’t underestimate the importance of DATA and the power of having one truth.
  • Digitalisation should be encouraged, it will create efficiencies to improve profits, but also it will enable employees to do the tasks that they enjoy and really make a difference.
  • Businesses should be indifferent to their advice offering as long as price and services are appropriately aligned.
  • Consideration should be given to providing a digital solution to compliment Advice. Care should be given to how this is introduced to clients.
  • We may see the larger providers of Digital Solutions providing white labelled versions to help strategic partners.


Expert: Paul Morley, Intelliflo

Facilitator: Paul Miles, Silverback Consultancy