Articulating your value proposition – how do you quantify the value of advice in the age of the internet

Financial Advisory

21 April 2016

Financial Advisory

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The Findings - Winning Advisers, Tuesday 13 October 2015 - Tylney Hall, Hampshire

ey-2-.png                                                       Vanguard

 

 

Sponsor Introducing: James Stewart, Vanguard 

Facilitated and written by: Malcolm Kerr and Sara McLeish, EY

 Headline finding 1:

“Adviser alpha” is an attempt to articulate the adviser value (and justify ongoing fees). It is defined as “the value (as a percentage) that the adviser adds to their client above what they would achieve on their own”. Vanguard estimates that the adviser alpha is worth about 3% per annum.

 Headline finding 2:

There tends to be an over focus on investment performance – this is only part of the picture and actually the real value can be delivered in less tangible areas such as peace of mind, goal setting etc.

Headline finding 3:

A lot of the advisers still lack confidence – many clients are happy to write cheques and pay fees but some advisers still lack the confidence to explain their fees and articulate their value proposition.

Headline finding 4:

Many participants agreed that most non-advised investors will get the asset allocation / risk profile wrong.

a)     Being a risk manager rather than a return seeker and helping educate  clients about risk delivers genuine value

b)    Most clients arrive with a portfolio that doesn’t match their ATR and is just a collection of ‘best buys’!

Headline finding 5:

Investors tend to chase the previous years’ top performing funds and to time the market – there is real value in helping investors to ‘do nothing’; to buy and to hold and not to react emotionally. The phrase “stand there and don’t just do something” was raised.


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