We live in a tech savvy world
HEADLINES
- We live in a tech savvy world
- Clients can be affected by other brands, ie Google, Tesco, etc
- No one really knows how many jobs will be taken by AI
- BUT every job will have some form of automation
- It is already part of our lives – train tickets, costs are examples
- Human contact is now seen as a premium service
- Data is the new oil, arguably more important
- The elderly use voice activation more than the young
- Don’t make the mistake of thinking the elderly do not use the internet
- Customer experience is now more important than price
- Is your technology for you or your client?
KEY CHALLENGES
- Knowing which technology is best for your business and clients
- Joining up systems to support processes and become more efficient
- Cost of implementation
CONCLUSIONS / SOLUTIONS
- Human contact is now seen as a premium service
- No clarity re AI replacing jobs as the many papers written on this subject differ
- Most people use the Cloud but make sure you also have a back up
- Use technology to optimise processes
Expert: Alex Sbardella - GDR Creative Intelligence
Facilitator: Paul Miles – Silverback Consultancy
